Direct mail glossary.

The standard US business envelope, 4⅛ by 9½ inches, which holds a letter-size sheet folded in thirds. Mailyard letters mail in a windowed #10.

Reaching the buyers at a defined list of target accounts with coordinated, personal outreach. A letter to each buyer's office is a common ABM touch.

The area of page one that shows through the envelope window, holding the recipient's name and address. Mailyard's letter canvas keeps it clear automatically.

Rewriting an address in USPS's preferred form: standard abbreviations such as ST and STE, corrected spellings and the full ZIP+4. CASS-certified software does it.

A Mailyard campaign you approve once that mails leads as they arrive from the API or a Clay column, funded from a prepaid balance.

USPS certification for address-matching software that checks and standardizes addresses and adds ZIP+4. Mailyard checks every address with CASS before it can mail.

The CRM stage for opportunities that ended without a deal. These lists make a natural mail audience because you already know the people and the problem.

A business, such as a mailbox store, that receives mail for customers under a private mailbox (PMB) number. Mailyard's verification reports whether an address is a private mailbox.

Your system's ID for a person, such as a HubSpot record ID. Mailyard passes it on with each QR scan as mailyard_contact.

A single place USPS delivers mail, such as one house, one office suite or one PO box.

An envelope with windows for both the return address and the recipient's address, printed on the letter itself, so the address always matches the letter inside.

A USPS check that an address is a known delivery point, beyond a number in a valid street range. An address can look right and still fail DPV.

The one-letter result of a DPV check:

• Y: confirmed, including any suite given.
• S: building confirmed, suite given couldn't be confirmed.
• D: building confirmed, but a needed suite is missing.
• N: not a confirmed delivery point.

Adding outside information to a contact, such as company, title or city. Mailyard uses it to find a contact's current employer and location before researching an office.

USPS's main letter service, faster than USPS Marketing Mail, with forwarding and return to sender included. Every Mailyard letter mails First-Class.

In Mailyard, an address that won't mail until someone acts, shown with its reason. Held results use no credit.

The web page a QR code or printed link opens. One made for the letter's offer makes response easy to measure.

A list of people you want to reach. In Mailyard, lists in Leads are researched once and reused in any campaign without new credits.

A batch of letters mailing on one date. Mailyard schedules drops 24+ hours ahead, and they can be withdrawn or moved until they print.

A placeholder, such as first name or company, filled with each recipient's value at print. Mailyard holds anyone missing a printed field, so "Dear ," never mails.

USPS's database of filed change-of-address requests, licensed to mailers as NCOALink. It won't tell you a contact changed jobs.

Tailoring each letter to its reader through merge fields and copy written for that group.

A render from the actual print pipeline for a real recipient. In Mailyard you approve three to five, chosen to cover edge cases like the longest name.

Any preview made for review before production. A browser preview helps while you edit; a print proof is what you approve.

Giving each recipient their own QR code, so a scan counts as a response from that contact.

USPS data marking an address residential or commercial. Mailyard can mail a published business address RDI marks residential, but never looks up a person's home.

The sender's address on the piece, where USPS sends undeliverable mail. Mailyard checks yours with USPS before a drop.

The short URL behind a QR code, such as go.mailyard.ai/ABCDEFGHJK. It records the scan, then opens your landing page, which can change after printing.

The suite, floor or unit, which decides which business in a building gets the letter. Mailyard holds a missing or unconfirmed suite, and suite repair can recover one.

People and companies who must never be mailed. In Mailyard, matching emails, domains, LinkedIn profiles or companies are left out of every drop.

Folding a letter-size sheet in thirds to fit a #10 envelope, with the address block landing in the window.

A slower, lower-cost USPS class for advertising mail with a minimum piece count. Undeliverable pieces generally aren't forwarded or returned.

A USPS indicator that an address has been unoccupied for an extended period. Mailyard holds vacant addresses.

An HTTP request one system sends another when something happens. Mailyard sends signed webhooks for scans, address results and enrollments.

The nine-digit ZIP Code, whose last four digits narrow delivery to a block side, building, floor or suite. CASS software adds it.