Use cases
B2B direct mail plays that beat another email.
Five plays, each with the list you need, a sample letter and the follow-up. Pick the one that matches the list you already have.
When to mail
Mail the short lists.
Letters start at $1.89 with print and postage, so they belong on lists where one reply pays for the drop. Everything else can stay in your email sequence.
- 01
Every name matters
Target accounts, open deals, people you've met.
- 02
The inbox stopped working
They've seen your sequence. A letter lands on the desk.
- 03
You have a real reason to write
Something changed, you met, they moved jobs, or a decision is waiting.
Five plays
Pick the play that fits your list.
Play 01
Target accounts
Get past the inbox at the accounts that matter most this quarter.
- The list
- Target-account contacts from your CRM, Clay or Apollo
- Letter
- Headline + QR
Play 02
Closed-lost
Reopen deals that went quiet with a note about what changed.
- The list
- A closed-lost CRM report, plus a line on what changed
- Letter
- Personal note
Play 03
Event follow-up
Land a letter on their desk the week after the booth scan.
- The list
- Your badge-scan or registration export
- Letter
- Handwritten note + big QR
Play 04
Champions in new roles
Congratulate a past buyer at their new company.
- The list
- Champions who moved, with their new company
- Letter
- Personal note
Play 05
Stalled pipeline
Give an open deal a reason to reply before quarter end.
- The list
- Stakeholders on quiet open deals, plus the deal owner
- Letter
- Classic, signed by the owner
Rather we run it?
Mailyard Managed builds the list, writes the letter and reports results.
About Managed →Your first play
Start with the list you already have.
If this sounds like you…
- Your CRM has a year of lost dealsClosed-lost →
- You have an event coming upEvent follow-up →
- Customers' champions have changed jobsChampions in new roles →
- Deals are stuck before quarter endStalled pipeline →
- Marketing and sales share a target listTarget accounts →
Rules for a first drop
- Size the list to your follow-up.
Someone should call the day a scan comes in.
- Keep the first letter simple.
Use a single reason to write and a single landing page. Save variations for drop two.
- Decide what you'll count before you mail.
Scans in Mail Analytics, meetings in your CRM, joined on the Contact ID.
Every plan includes monthly address credits, used only for verified, mailable addresses. See pricing →
Questions
More in the full FAQ →
When is direct mail better than another email?
When the list is short, your emails have stopped getting opened, and you have a real reason to write. A letter costs more per contact, so use it where one reply is worth it.
Which B2B direct mail play should I run first?
Start with the list that's easiest to pull and follow up on. For most teams that's closed-lost (one CRM report) or an upcoming event.
Do I need mailing addresses to run these plays?
No. A work email, LinkedIn URL or name with a company is enough: Scout finds the business address and Proof verifies it with USPS. Lists that already have addresses use no research credits.
Can Mailyard run a play for me?
Yes. With Mailyard Managed, our team builds the list, writes and designs the letter, runs approvals with you and reports results.
Related
What B2B direct mail is, when it works, what it costs, and how to run a campaign from list to letterbox, step by step.
Read more →GuideDirect mail vs. cold emailHow direct mail and cold email differ on cost, attention, deliverability and attribution, and how to run them together.
Read more →GuideWrite a B2B sales letterStructure, length, personalization and the follow-up: a practical template for a one-page B2B letter.
Read more →ProductHow it worksUpload a list, get USPS-verified business addresses, design a letter, approve print proofs, schedule the drop and track the scans.
Read more →Pick a play. Bring the list.
Upload a list and see how many addresses we can verify before you spend anything on postage.