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Tracking and analytics · Echo

Direct mail tracking and QR code attribution

Each letter is tracked to the mailbox and can carry its own QR code. See who scanned, when and on which device.

Latest scan · Day 3, 9:42 am
Dana Reyes (Ledgerline) scanned her letter. Contact ID 48213 was passed to your landing page.
Q4 target accounts231 letters
Delivered173
Processed for delivery31
In transit27
Scanned38 people

Every letter, from printer to mailbox.

  1. 01

    Scheduled

    Withdraw or move it until it prints.

  2. 02

    Printing

    Printed, folded and stuffed.

  3. 03

    In transit

    In the USPS network.

  4. 04

    Processed for delivery

    Sorted for the carrier.

  5. 05

    Delivered

    Inferred from USPS scans.

ReturnedUSPS sent it back. The address needs another look.

Per-recipient QR codes

One code per contact, editable after print.

Each letter can carry its own styled QR code on go.mailyard.ai. A scan opens your landing page with a reference token and the contact's ID.

  • Shapes, colors, frames and a center logo
  • Change the destination without reprinting
Scan me
Printed on the letter
go.mailyard.ai/7KQ3HDXPMW
Opens your page
ledgerline.example/demo?mailyard_ref=7KQ3HDXPMW&mailyard_contact=48213
DestinationEdit

Mail Analytics

From mailbox to scan.

Delivery by stage and state, scans by day, time and device, and each person's history. Link scanners and proof scans are left out.

The funnel
Mailed231
Delivered214
Scanned38
Scans by daysince delivery
Most scansPhone · mornings
By state
OH41 mailed9 scanned
TX33 mailed6 scanned
CA29 mailed7 scanned
FL22 mailed4 scanned
NY18 mailed5 scanned
PeopleShare view-only link
PersonLetterScansLast scan
Dana Reyes
VP RevOps · Ledgerline
Delivered2Today, 9:14 am
Marcus Okafor
Director · Harbor Mutual
Delivered1Yesterday
Erik Lindqvist
Partner · Lindqvist Law
Processed0No scans yet

Hosted letter pages

Follow up with the letter itself.

Each mailed letter gets a private page on view.mailyard.io. Link to it from a "did you get my letter?" email.

  • A CSV of each contact's link for your email tool
  • Views and clicks counted apart from scans

Take the data where your team works.

CSV

Exports

Deliveries, scans and letter links, with contact IDs.

Webhooks

scan.recorded, as it happens

Signed with HMAC-SHA256, with retries.

API and webhooks →
Share

A view-only link

For someone without a login. You choose whether it shows who scanned.

Echo, the Mailyard track agent: a paper-cutout postal superhero who tracks every piece and scan.

Meet Echo · Track

Mail you can measure.

Echo follows each letter to the mailbox and each scan back to its contact.

Questions about tracking

More in the full FAQ →

How do you track direct mail delivery?

Each letter moves through Scheduled, Printing, In transit, Processed for delivery and Delivered, or Returned. Stages update from USPS scans, and Delivered is inferred from them.

How do QR codes show who responded to a letter?

Each letter's QR code is tied to one contact. A scan opens your landing page with the contact's ID and shows up in Mail Analytics.

Can I send scans to my CRM?

Each scan carries the contact's CRM ID. Export scans as CSV or receive them by signed webhook; there's no native CRM sync yet. See HubSpot and CRMs.

Your next touchpoint fits in an envelope.

Upload a list and see how many addresses we can verify before you spend anything on postage.

Let's see if Mailyard fits.

Three quick questions, then pick a time for a 30-minute demo.

How many people do you want to reach each month?
Do you already have a lead list?