Q4 target accounts
247 contacts · work email + company
How it works
From lead list to letterbox, in eight steps.
Upload the list you have. Agents find and verify each business address, help with the letter and track the scans. You approve anything that costs money or prints.
In progress
Find addresses
231 found, 16 held
Verify with USPS
231 mailable
Design the letter
Personal note · saved
Approve proofs
4 proofs ready
Pay and schedule
Not yet
Track
After the drop
Step 01 · You
Upload the list you already have.
Drop in a CSV or an export from Clay, HubSpot, Salesforce, Apollo or Sales Navigator. The importer detects your columns and saves the list in Leads for later campaigns.
- A work email per contact is enough to start
- Lists that already have addresses skip research
q4-target-accounts.csv
247 rows
Columns detected
Work Email→ Email ✓
LinkedIn URL→ LinkedIn profile ✓
Domain→ Company website ✓
City, State→ Contact location ✓
HubSpot ID→ Contact ID ✓
Step 02 · Scout, researchScout finds each business address.
Scout checks where the company publicly says it is (its website, LinkedIn company page, listings and state filings) and picks the office closest to the contact's city, or headquarters.
- Source links and quoted text behind each address
- Business addresses only, never home addresses
Dana Reyes
dana@ledgerline.example · Columbus, OH
Business address
1187 Foundry Row, Ste 210
Columbus OH 43215
Columbus OH 43215
SourceCompany contact page
Also inState business registry
OfficeClosest to Columbus, OH
Step 03 · Proof, verifyProof checks each address with USPS.
Found or uploaded, each address goes through USPS CASS. A missing suite, a vacant building or an unconfirmed address is held with the reason, and you decide what happens to it.
How verification works →USPS CASS check231 / 247 mailable
1187 Foundry Row, Ste 210
DeliverableColumbus OH 43215
2210 Market St, Fl 3
Suite addedFloor recovered
400 Canal Park Dr
Needs suiteBuilding has suites
14 Elm Ct
HeldUSPS reports vacant
Step 04 · Quill, writeDesign the letter. Quill can help with the copy.
Arrange text, handwritten-style notes, a photo, your logo and a tracked QR code on a drag-and-drop page and write the copy yourself. On a fixed template, Quill drafts copy from a short brief and you choose what to apply.
- Merge fields from any column in your list
- Anyone missing a printed contact field is held, so "Dear ," never prints
Fits the longest of 231
Dear Dana,
Congrats on the new role at Ledgerline. I wanted to send something you'd read.
Scan the code, it takes two minutes →
Step 05 · Gate, approveApprove real print proofs.
Gate renders three to five proofs through the print pipeline, sampled for edge cases like the longest name. Change anything after approving and you approve again.
How approvals work →Test proofs · version 34 ready
Proof 1
View PDFLongest name in the list
Proof 2
View PDFNo title on file
Proof 3
View PDFLongest company name
Proof 4
View PDFA typical contact
Approve version 3
Step 06 · Gate, approvePay the quote and pick a date.
Your card is charged the exact quoted total, with print and postage included. Pick a send date at least 24 hours out, and withdraw or move the drop until it prints.
Quote · version 3Paid
231 letters × $2.29$528.99
Send dateWed, Oct 14
Earliest allowed24 hours from now
Withdraw or moveUntil it prints
Step 07 · Mailyard
We print, fold, stuff and mail.
Letters print in black-and-white or color, tri-folded into a windowed #10 envelope and mailed USPS First-Class. During the beta, our team reviews each drop before it prints.
Drop · Wed, Oct 14Released
Mailyard reviewChecked before print
Format8.5×11 letter, tri-fold
Envelope#10 window
PostageUSPS First-Class
StatusPrinting · 231
Step 08 · Echo, trackEcho tracks each letter and scan.
Each letter moves from Printing to Delivered (inferred from USPS scans), or Returned. Its QR code opens your landing page with the contact's ID and logs the scan in Mail Analytics.
See tracking →Mail AnalyticsQ4 target accounts
Mailed231
Delivered214
Scanned38
Automated link scanners and proof scans are left out.
Questions about the process
More in the full FAQ →
How long does a direct mail campaign take with Mailyard?
Setup fits in one sitting. The drop is scheduled at least 24 hours ahead, and delivery time depends on the USPS mail class.
Do I need mailing addresses to start?
No. A work email, a LinkedIn profile URL, or a name with a company is enough. Addresses you already have skip research. See address finding.
What do I approve before anything prints?
Three to five production print proofs, sampled for edge cases. Editing anything resets the approval. See approvals.
Can Mailyard mail new leads as they arrive?
Yes. An always-on campaign mails each lead from a Clay column or the API, funded from a prepaid balance. See Clay.
Related
B2B direct mail: the complete guide
What B2B direct mail is, when it works, what it costs, and how to run a campaign from list to letterbox, step by step.
Meet the agentsFive agents handle the legwork of B2B direct mail: research, USPS verification, writing, approvals and tracking. You make the calls.
PricingPlans from $179 a month for the whole platform, with address credits and letters from $1.89. Agency adds unlimited workspaces and white label.
Managed serviceTell us who you want to reach. Our team builds the list, writes and designs the letter, runs approvals with you and reports the results.
Your next touchpoint fits in an envelope.
Upload a list and see how many addresses we can verify before you spend anything on postage.